While the number one priority for any affiliate marketer should be making money, there are ways of combining this with being in aid of others, giving you that good, warm and fuzzy feeling.
The most obvious way of giving something back is by charity. You can either set aside a portion of your revenue to a charity of your choice, thus giving more and more the more successful you get, or you can find an affiliate program, itself giving a part of its proceeds to charity. Combining them both will, of course, double your efforts and make that warm, fuzzy feeling last even longer.
Promoting the right affiliate program
When promoting an affiliate program, you can make sure the companies involved in all aspects of the process (such as manufacturers and transportation) all are conducting their business in an ethical manor, avoiding products manufactured by the use of child labor or other inhuman work environments.
In a similar way, you can try to look at the environmental aspects of the business; even though all physical products sold over the internet will be shipped, thus contributing to global warming, finding affiliate programs selling products manufactured nearby will make the transportation go only one way.
The list of things possible to look closer at grows long, you can easily spend an eternity trying to find the perfect affiliate program to promote. Try to focus on the things you feel are most important, at least you are doing something.
Another way of being helpful to others is to present them with useful information about serious issues in their lives. Even though most successful websites are helpful to their audience (otherwise they wouldn’t be successful, right?), some topics may help people with far more important issues than others.
Making a helpful website about serious issues (such as diseases or similar) isn’t something to take lightly, but if you do your job you might end up helping more people than you could imagine.
Of course, there are many less serious issues that still pose as huge problems for people. Look at the huge problem with over weight; this is clearly a way to combine helping people with the possibility of making money using weight loss affiliate programs. If weight loss isn’t your niche, there are many many more niches you can try.
Hair loss is, while not a life threatening disease, a big problem for many men. Similarly the recent boom in alternative health has given affiliate marketers a few herbal alternatives to promoting diet pills and traditional health products.
No matter how you choose to go about with your website and your affiliate programs, the single most important factor is honesty. If you say you are giving part of the proceeds to charity - make sure you do. If you are giving people weight or hair loss tips – make sure you actually help people.
There are far too many websites exploiting peoples weight issues or similar, only trying to make as much money as possible. Do not forget the fact that if people are following your advice, you have a moral obligation to actually give them correct and useful information.