Thursday, September 20, 2007

Use Your Website To Pre-Sell Your Affiliate Programs

Most experienced affiliate marketers will tell you that one of the most important factors of online marketing is pre-selling the products promoted. Pre-selling can be difficult at first, but if you choose your affiliate programs wisely, you can have your site pre-sell the products for you.

If you have a site of your own, you are probably using quite a few services to maintain it. This includes hosting, domain registration and other day-to-day services needed to operate a website. Due to the high competition in these areas, most of the sites offering these services will also run an affiliate program to find new customers.

This is an excellent opportunity to use these affiliate programs, promoting them on selected pages on your site. More visitors than you might think will look around your site, perhaps looking for something not expected.

When I build a new site in a niche I haven’t tried before, I always try to do a little research as to the competition. Many times I get ideas from the sites I find; if they are successful I would be foolish not to use what apparently works.

Different people are looking for different things. I for one am writing for Affiliate Ranker, so I tend to find new affiliate programs this way and I suspect others like me do as well. If you are promoting a 2-tier program, this can be a nice addition to your income. Others might be in the market for a new web host. If you are pleased with your hosting solution, why not share it and make some commission in the process? Are you using a template as your website? Even if you are using a free template, many of them offer affiliate commission on their paid templates. People are always looking for cheaper – and better – alternatives. If you are confident you are using the cheapest domain registrar, try linking to it with the (low) price listed. If it indeed is very cheap, people WILL use them, they have little reason not to.

Never underestimate the amount of visitors at your site, thinking they are NOT there for the reasons you intended. The reasons for them seeing your website are many, but if they are actually viewing your pages you have a good opportunity to serve them with some pre-sold affiliate links to click.

There are many services offering some sort of untargeted traffic, some better than others. But if you are using any of these methods – such as social bookmarking – odds are people will view your page without any interest in your actual content. If visitors arriving this way like your site, they will often look around a bit too see what it’s about. These are the people you are hoping to send to the newly signed affiliate programs.

If you have an about-page, why not make a short list of the services you are using, all with affiliate program links, and see what happens over time. Who knows, the results may surprise you.


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