Most experienced affiliate marketers will tell you that one of the most important factors of online marketing is pre-selling the products promoted. Pre-selling can be difficult at first, but if you choose your affiliate programs wisely, you can have your site pre-sell the products for you.
If you have a site of your own, you are probably using quite a few services to maintain it. This includes hosting, domain registration and other day-to-day services needed to operate a website. Due to the high competition in these areas, most of the sites offering these services will also run an affiliate program to find new customers.
This is an excellent opportunity to use these affiliate programs, promoting them on selected pages on your site. More visitors than you might think will look around your site, perhaps looking for something not expected.
When I build a new site in a niche I haven’t tried before, I always try to do a little research as to the competition. Many times I get ideas from the sites I find; if they are successful I would be foolish not to use what apparently works.
Never underestimate the amount of visitors at your site, thinking they are NOT there for the reasons you intended. The reasons for them seeing your website are many, but if they are actually viewing your pages you have a good opportunity to serve them with some pre-sold affiliate links to click.
There are many services offering some sort of untargeted traffic, some better than others. But if you are using any of these methods – such as social bookmarking – odds are people will view your page without any interest in your actual content. If visitors arriving this way like your site, they will often look around a bit too see what it’s about. These are the people you are hoping to send to the newly signed affiliate programs.
If you have an about-page, why not make a short list of the services you are using, all with affiliate program links, and see what happens over time. Who knows, the results may surprise you.