Tuesday, September 18, 2007

The Visitors You Never Knew You Had

When monitoring your traffic, especially if you have a large site, you will of course look mainly at the traffic received related to the keywords you have targeted. But is every visitor likely to be there for the same reason? If you take a moment to analyze your traffic statistics, you will be surprised at how many visitors you get from odd places and strange search terms.

If you are working actively with targeting specific keywords within your niche, you are no doubt getting your fair share of traffic from the search engines. But, on top of those visitors, you will get search engine traffic from phrases and words you are not actively targeting. Many of these visitors are most likely derived from searches related to your niche. More often than not however, a web page will have many specific phrases, certain to attract the occasional visitor from Google.

If your site is large enough, or if you are running multiple sites, you are probably getting quite a few visitors like this every day. The problem with this kind of traffic is the lack of information about the visitors. You haven’t actively tried to attract these people, yet they arrive. But, in order to take advantage of this traffic, you need to figure out from where they are coming, and most importantly, what page(s) they are landing on.

The easiest way is to look at your website’s statistics, most information will be found there. First off, look at the search terms that have resulted in visitors. Try to find phrases or words NOT specific for your niche, but instead of a more general nature. Or better yet; A phrase that, taken out of it’s context, will be related to something completely different. If you can find enough, similar or related, search terms, odds are you can use these to improve your revenue with the use of an affiliate program.

When you have figured out what search terms generate the most traffic, it’s time to see where they are landing. Do a few searches on these queries – on ALL major search engines – to see the most likely entry pages for each particular query. If you can find one or a few pages often occurring on various queries, you have an excellent opportunity to figure out what these visitors are looking for. If you can, it’s almost too easy to present them with banners from well chosen affiliate programs. This way, some of the people will click your ads rather than the back button, thus making you some money.

Sometimes the terms giving you the extra visitors will be easy to translate, hence making it clear what the visitors are really looking for. In these cases, all you need to do is sign up for an affiliate program offering products of interest. In other cases, the terms are of a very general nature, making it less obvious what they are looking for. It is, however, possible to experiment with a few text ads, analyzing what ads attract the most clicks. Most free website statistics software don’t enable you to track visitor-behaviour, but if you sign up for Google statistics you’ll be able to see how many times each link is clicked, making it easy to find an affiliate program matching the visitors you never knew you had.

If you have numerous pages attracting odd visitors, you can easily repeat the above for each page getting enough search engine traffic to make it worth your while.

No comments: